Privacy Policy

1. General Information

measurementIQ ("we", "our" or "the service") is an audit tool for Google Tag Manager (GTM) that uses artificial intelligence to analyze your container configurations.

This privacy policy describes how we collect, use and protect your information when you use our service.

2. Data We Collect

2.1 Google Tag Manager Data

When you authorize access to your Google account, we request read-only permissions to:

• List the GTM accounts and containers you have access to
• Export the configuration of the selected container (tags, triggers, variables)

Important: We cannot create, modify or delete any elements in your GTM account.

2.2 Authentication Data

We use Google OAuth 2.0 for authentication. We receive:

• Your name and email address (to identify you in the session)
• A temporary access token to communicate with the GTM API

2.3 Technical Data

We collect minimal technical data necessary for service operation:

• Error logs for troubleshooting
• Session information for authentication

3. How We Use Your Data

• Container analysis: We send your container configuration to an AI service (Anthropic Claude) to generate recommendations.
• Report generation: We create a PDF with the analysis results.

We do not use your Google data for any purpose other than providing the audit functionality you requested.

measurementIQ's use and transfer of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

4. Storage and Retention

We do not permanently store your GTM data.

• Container data is processed in memory during the audit session and discarded immediately afterwards.
• We do not save copies of your tags, triggers or variables on our servers.
• Access tokens expire automatically and are not stored persistently.

5. Third-Party Sharing

We share data with the following services only as necessary to provide the audit functionality:

• Anthropic (Claude): For AI analysis. Data is processed according to their API data usage policy, which prohibits training on API inputs.
• Vercel: For service hosting.

We do not sell, share, or use your Google data for advertising, analytics, marketing, or any purpose beyond providing the core audit service.

6. Security

We implement security measures including:

• Encrypted connections via HTTPS
• Short-lived access tokens
• No persistent storage of sensitive data
• HTTP security headers

7. Your Rights

You have the right to:

• Revoke access at any time from your Google account
• Request information about the data we process
• Request deletion of any stored personal data

To exercise these rights, contact: support@measurementiq.com

8. Cookies

We use only essential cookies required for service operation (authentication session). We do not use analytics or tracking cookies.

9. Changes to This Policy

We may update this privacy policy occasionally. We will notify you of significant changes by posting the new policy on this page.

10. Contact

If you have questions about this privacy policy, contact us at:

Email: support@measurementiq.com