Find what's broken in your GTM — and what's missing. 100% Private.
50+ deterministic checks + AI context. No permanent registration. No storage. Your data never leaves your session.
Read-only permission. Nothing is stored.
Every technical issue has a business cost
Here's what's at stake.
See exactly what's broken—and what to fix first
Your report identifies issues and shows you what to prioritize. No noise.
Tags with firing issues
Duplicates and redundancies
Compliance risks
Accumulated technical debt
One audit, two perspectives
For Analysts & Developers
What we technically review
- ✓ Naming conventions and consistency
- ✓ Folder structure and workspace organization
- ✓ Tags without triggers or with redundant triggers
- ✓ Unused or misconfigured variables
- ✓ Environment configuration and versioning
- ✓ Security patterns and permissions
For Marketing & Business
What it means for your results
- ✓ Confidence in the data driving your decisions
- ✓ Campaigns optimized with real metrics, not inflated ones
- ✓ Lower risk of privacy compliance fines
- ✓ Less dependency on "the only person who understands GTM"
- ✓ Faster onboarding for new team members
- ✓ Solid foundation to scale your tracking
Privacy by design
Read-only
tagmanager.readonly permission. We can't modify anything.
Nothing stored
Your container is analyzed in memory and discarded.
Temporary email
We only use it to notify you — auto-deleted after 30 days.
Transparency
You see the exact permissions before connecting.
Built by someone who's lived in GTM for 15 years.
Works with: GA4 · Universal Analytics · Server-Side GTM · Google Ads · Meta Pixel
From click to report in 3 steps
Connect your account
Login with Google. We only ask for read-only access to GTM.
~10 secondsSelect a container
See the list of containers you have access to. Choose which one to audit.
~5 secondsDownload your report
Our engine runs 50+ checks, then AI adds business context — and generates a PDF with prioritized findings.
~2 minutesYour audit report, ready in minutes
Professional-grade insights. No manual work.
Share with stakeholders, justify investments, or simply know where you stand.
Ready to see what's broken?
Frequently asked questions
Yes. We request read-only access (tagmanager.readonly) — we can read your container but can't change anything. You see the exact permissions before connecting, and your container is analyzed in memory and never stored.
The core of the audit is 50+ deterministic rules: a pattern is either present or it isn't, with the same result every time. AI runs after the rules to add business context, and those findings are labeled separately — so you always know what's a hard rule vs. a strategic suggestion.
It audits your whole GTM setup — GA4, Google Ads, Meta Pixel, server-side and custom HTML tags, and Consent Mode — across six dimensions: security, privacy, tracking, performance, organization, and tag health. It also flags dead weight, like leftover Universal Analytics tags that were never removed.
Yes. We've tested it on containers with 500+ tags. The bigger and messier the container, the more the audit finds — that's exactly when it's most useful.
We only use it to notify you when your access is ready. It's auto-deleted after 30 days. No spam, and we never sell your data.
Ready?
2.5 minutes. 1 report. 0 data stored.